There are reasons for which Twitter is a superior option to improve your brand value though it will provide a lesser reach than Facebook.
There are reasons for which Twitter is a superior option to improve your brand value though it will provide a lesser reach than Facebook. There is no minimum advertising budget on Twitter; you can customize your ad literally with a penny. There is no minimum advertising budget on Twitter; you can customize your ad literally with a penny. If you combine your social media marketing strategy with Twitter advertising reaching a new height will be seamless than ever before.
Benefits of Twitter Advertising
If you promote your brand on Twitter, you only pay after receiving your marketing goals which means you will only pay when people take actions that you are looking for. To put it simply, if you run a follower increasing campaign, you will make the payment when people hit the follow button. For genuine lead generation, Twitter advertising is unmatchable.
This is a Twitter-specific marketing feature where you can set an ad on a specific keyword or hashtag so whenever people use any of it in the past seven days will get to see your ad. Instead of tweeting randomly you can just add a filter by targeting people who are engaged with the keyword or topic. So you can get a much precise response for your business which in turn will sharpen the face of your brand.
Affordable Cost Per Click
On Twitter, you can set ad clicks at a much cheaper rate. Due to the lack of keyword competition on Twitter, the cost per click rate is extremely low. So, you don’t have to put extra pressure on your marketing budget; rather, you can run an ad on Twitter targeting various keywords at the same time.
With Twitter ads, you can actually target a vast audience at the same time having a similar interest. There are various tools in the market which allow you to track all the Twitter account who might be interested in your ad evaluating their preferences. So, if you want to add a filter to your target audience, Twitter ads can be your real help.
Types of Twitter Advertising
A. Promote your tweets
You can curate a reach campaign in order to promote your Tweets; you can either create new tweets for that or can promote an existing tweet. Through the promotion, people who are not following your business account will be able to see the tweet; it will appear in the timeline of the targeted users, at the top of the search results. With such promoted tweets, you have to be very careful regarding your target audience whom you want to see the tweet.
B. Automated Ads
Here you can take the help from Twitter Promote Mode, which automatically promotes your brand’s profile together with your tweets. So, whenever you put any tweet on the brand page, it will automatically promote on the platform. If you leverage the power of Twitter Promote Mode, you don’t need to think about individual ad campaigns.
C. Promoted Accounts
Here you can promote your entire business account instead of promoting a single tweet. The aim of this feature is to target users who have not followed your account, so you can easily grow your brand’s Twitter followers. The promoted account will display in potential followers’ timeline set by Twitters’ filtering algorithm.So, if you want to improve your ROI today, opt for Twitter advertising with us right now!
Improvement in Brand Recall
Return on Investment
So far, 4.4 million tapouts have been broadcast for our clients, and we are thrilled, just like our clients, with our achievements. We always ask our clients, and they agree as well with 3 essential facts about the basics of online marketing and they are:
- why invest in Promotion without Branding?
- Why invest in a website with no traffic?
- Why invest in a video with no views?